STUDY ON CHALLENGES FACED IN ADOPTION OF INTERNET MARKETING AND E- COMMERCE BY INDIAN MSMES
JournalNX - a Multidisciplinary Peer Reviewed Journal
View Archive Info| Field | Value | |
| Title |
STUDY ON CHALLENGES FACED IN ADOPTION OF INTERNET MARKETING AND E- COMMERCE BY INDIAN MSMES
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| Creator |
DR. EKTA VERMA
SHAIBA |
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| Subject |
market competition
macroeconomic factors inadequate budgetary allocation |
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| Description |
The study considered 115 sample firms taken from the database furnished by the Indian Chamber of Commerce and MSME Development Institutes of Tier 1 and tier 2 cities in India. Primary data was collected through well-structured questionnaire and the answers furnished by respondents helped in recognizing the challenges and hurdles faced by MSME in the adoption of internet marketing and e-commerce. Secondary data was collected through reports published by ministry of MSMEs and referred journals and articles.
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| Publisher |
Novateur Publication, India
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| Date |
2021-01-22
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://repo.journalnx.com/index.php/nx/article/view/30
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| Source |
JournalNX - A Multidisciplinary Peer Reviewed Journal; Vol. 6 No. 12 (2020): JournalNX; 72-79
2581-4230 |
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| Language |
eng
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| Relation |
https://repo.journalnx.com/index.php/nx/article/view/30/20
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| Rights |
Copyright (c) 2020 DR. EKTA VERMA, SHAIBA
https://creativecommons.org/licenses/by-nc-nd/4.0 |
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